Email Marketing
Email marketing forms a vital part of your overall marketing strategy, whether you’re a large or small business. With more than 280 billion emails sent every day (over 8 trillion emails per month), this is definitely one marketing channel that shouldn’t be ignored.
An experienced email marketing agency can use email to help you connect with the right people at the right time.
Engage your customers like never before
When you have a great product or service, you’ll want to tell your customers about it. Think of email marketing as the megaphone that lets you do that.
We have a wide range of email clients, both in B2C and B2B. We Digital can help you achieve greater success with your email marketing campaigns. We can also help you to remain GDPR (General Data Protection Regulation) and PECR (Privacy and Electronic Communications Regulations) compliant.
We have many years of experience with a variety of email service providers (ESP) and platforms, including but not limited to
- Pure 360
- Salesforce
- Pardot
- Mailchimp
- Hubspot
- Campaign Monitor
- Klaviyo
- Dotdigital
If you’re new to email marketing, we can review your needs and help choose an ESP that works for your needs. If you have an ESP but want help managing and improving your campaigns, design, segmentation or marketing automation, feel free to contact us to find out how we can help. We provide a flexible email advertising service that can grow with you and is managed by our experienced specialists.
A properly segmented and expertly managed email campaign will help you:
- Reach and engage your target audience
- Build customer trust and loyalty
- Make your business stand out
- Keep your products/services fresh relevant
- Drive the results you need – whether you’re looking increased revenue, lead generation or brand awareness
Our measurable email marketing services
Sending eye catching, effective emails is a great way to get more interaction out of your existing customer base.
From planning, to creation, to delivery, Coast Digital work with you at every stage of your campaign.
Our fully managed email marketing service includes:
Strategy
- Account review and activity report
- Idea generation and strategy, that fits with your overall marketing strategy
- ESP research and selection
Design & Development
- Creative review
- Copywriting
- Wireframing
- Creative design and build of html emails
- Responsive builds
- CRM integration
Email Campaign Management
- Build and send of regular campaigns
- Audience segmentation
- Marketing automation
- Defined quality assurance process
- Thorough browser and inbox testing across devices
- Spam testing
- A/B split testing
- Subject line testing and optimisation
- Selecting the optimal time to send your emails
- Thorough tracking
- Email data hygiene and list management
- Personalisation
Campaign Reporting and Analysis
- Individual campaign performance review
- Monthly reporting against KPIs